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This brand identity, including a logo suite, color palette and packaging design, was created for Mary Ada Bakes, a cake shop based on the Monterey Peninsula. Although Mary Ada is brand new, founder Kristina Morton was inspired to start her business by fond childhood memories of learning to bake with her grandma. Our goal for this brand identity was to present as clean, professional and identifiable, while touching on feelings of nostalgia and the playfulness of childhood.

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